Head of Media & Marketing Communications at Diageo

Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do.


Job description

Reports to: Marketing and Innovation Director




The Head of Media is tasked with optimising media and marketing communications across all brands and channels to contribute to meeting key marketing and business objectives. The successful candidate will play a leading role in driving global “best practice” in media planning and integrated marketing execution, and be a key contributor to brand activities in the marketplace through cutting-edge integrated marketing communications (IMC), ideas and deployment.


Purpose of Role

Support the Marketing Team in providing media leadership based on consumer media lifestyle insight, media insights and brands’ strategic direction. Provide information and that that will aid the delivery of strategic media management decisions that will translate into market leadership for respective brands

Develop, evolve and improve media/marketing communication processes and procedures for efficient and effective communication plan development across the portfolio

Manage the Media/Digital and other communication Agencies to provide best in class strategic thinking and thought leadership that will drive business results





Support & direct brand teams as they develop media briefs and allocate resources across channels

Set strategic direction for media campaigns. Strong strategic & thought leadership

Develop new capabilities within the media team on the Agency side and particularly in new/digital media

Provide guidance & support to global media community on periodic data requests in the following areas-Communication evaluation, post campaign evaluation, competitive reporting etc

Initiate & lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio

Work with Brand teams and Franchise teams to execute media strategies from planning-buying-monitoring

Develop, review and ensure that Media Processes are in line with global best practice

Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity

Develop value based relationships within the media opportunities and big bets that rapidly grow brand equity

Develop value based relationships within the media industry- Media Houses, Monitoring Agency and Government regulatory bodies (LAASA) etc

Media/Digital Agency management – Goal/Objective setting and periodic Agency evaluation.


Identify/explore/develop winning media contents and property to Guinness Nigeria (GN) and Diageo Brands Nigeria (DBN) brands

Set strategic direction for brands

Evaluation of sponsorship opportunities & ideas for amplification

Optimization & leveraging of existing sponsorship platforms

Sponsorship audit & evaluation


Responsible for ensuring campaign monitoring & tracking by independent monitoring agency

Manage Media budget with Media Agency to ensure that campaigns run within agreed budget/scope

Ensure prompt payment by Agency to 3 rd party ensuring that GN remains reputable in paying for services as a favored media partner



Qualifications and Experience Required

Bachelors or equivalent

10 years experience in a strategic marketing function like media, advertising or brand management

Understanding of media trends and insights driving change in media consumption habits/behaviors

Forecasting: knowledge and ability to apply information and procedures used to forecast consumer behaviors

Lead strategic direction in delivering brand experience

Drive Media Cost efficiencies across brands/markets

Numeracy and good understanding of statistics/Data

Understanding Media Management/Development Processes

Digital & New Media knowledge

Consumer Knowledge

Project Management

Pursue innovation




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