Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more. Diageo trades in approximately 180 markets and employs over 25,000 talented people around the world. With offices in 80 countries, we also have manufacturing facilities across the globe including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world. This is why ‘celebrating life every day, everywhere’ is at the core of what we do.
Job description
Reports to: Marketing and Innovation Director
Scope
The Head of Media is tasked with optimising media and marketing communications across all brands and channels to contribute to meeting key marketing and business objectives. The successful candidate will play a leading role in driving global “best practice” in media planning and integrated marketing execution, and be a key contributor to brand activities in the marketplace through cutting-edge integrated marketing communications (IMC), ideas and deployment.
Purpose of Role
Support the Marketing Team in providing media leadership based on consumer media lifestyle insight, media insights and brands’ strategic direction. Provide information and that that will aid the delivery of strategic media management decisions that will translate into market leadership for respective brands
Develop, evolve and improve media/marketing communication processes and procedures for efficient and effective communication plan development across the portfolio
Manage the Media/Digital and other communication Agencies to provide best in class strategic thinking and thought leadership that will drive business results
Accountabilities
MEDIA
Support & direct brand teams as they develop media briefs and allocate resources across channels
Set strategic direction for media campaigns. Strong strategic & thought leadership
Develop new capabilities within the media team on the Agency side and particularly in new/digital media
Provide guidance & support to global media community on periodic data requests in the following areas-Communication evaluation, post campaign evaluation, competitive reporting etc
Initiate & lead media projects resulting in cost efficiencies & effectiveness to achieve set Media Productivity targets across portfolio
Work with Brand teams and Franchise teams to execute media strategies from planning-buying-monitoring
Develop, review and ensure that Media Processes are in line with global best practice
Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity
Develop value based relationships within the media opportunities and big bets that rapidly grow brand equity
Develop value based relationships within the media industry- Media Houses, Monitoring Agency and Government regulatory bodies (LAASA) etc
Media/Digital Agency management – Goal/Objective setting and periodic Agency evaluation.
SPONSORSHIP/ASSET MANAGEMENT
Identify/explore/develop winning media contents and property to Guinness Nigeria (GN) and Diageo Brands Nigeria (DBN) brands
Set strategic direction for brands
Evaluation of sponsorship opportunities & ideas for amplification
Optimization & leveraging of existing sponsorship platforms
Sponsorship audit & evaluation
AGENCY MANAGEMENT
Responsible for ensuring campaign monitoring & tracking by independent monitoring agency
Manage Media budget with Media Agency to ensure that campaigns run within agreed budget/scope
Ensure prompt payment by Agency to 3 rd party ensuring that GN remains reputable in paying for services as a favored media partner
Qualifications and Experience Required
Bachelors or equivalent
10 years experience in a strategic marketing function like media, advertising or brand management
Understanding of media trends and insights driving change in media consumption habits/behaviors
Forecasting: knowledge and ability to apply information and procedures used to forecast consumer behaviors
Lead strategic direction in delivering brand experience
Drive Media Cost efficiencies across brands/markets
Numeracy and good understanding of statistics/Data
Understanding Media Management/Development Processes
Digital & New Media knowledge
Consumer Knowledge
Project Management
Pursue innovation
Negotiation
