Hayat Holding is among Turkey’s top 100 industrial companies, employing over 10,000 people both in Turkey and abroad. Hayat Group is a conglomerate that operates mainly in two industries. Kastamonu Entegre is the leading company in the wood-based panel industry and Hayat Kimya is among the top FMCG companies.
Job Description
• Developing mid and long term marketing strategies for the categories under responsibility,
• Developing and executing the yearly activity plan inline with marketing strategies ,
• Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship),
• Managing relations with international or local third parties: creative, media, BTL & PR agencies,
• Orienting the media planning department to create the media plan inline with brand communication strategies,
• Competitor analysis to senior management (Market shares, shelf prices, promotional activities, communication campaigns, PR activities, new product launches),
• Proposing and implementing necessary market researches after monitoring brand performances (performance tests, pre and post ad reports, customer satisfaction index etc.),
• Working closely with sales team to plan promotional activities to boost sales and increase product trials.
Qualifications:
• Min. 5 years experience (Hygiene category experience will be an asset),
• University degree in a business related subject (preferably social sciences like management, economics, international relations etc.),
• Nigerian ; or Afro-American but lived in Nigeria from his / her childhood. (Turkish but lived in Nigeria from his / her childhood is a plus),
• Native Nigerian Pidgin English / Advanced English skills (Turkish knowledge is a plus),
• Experience in a corporate firm preferably in FMCG sector (multinational company with international brand management experience),
• Having skills in leadership, team management, problem-solving mentality, analytical thinking,
• Having skills in using MS Office Programs,
• Being passionate, ambitious, success-oriented.
