Neymar Named World Most Marketable Athlete Ahead Of Messi, Bolt, Djokovic And Others

Shockingly, Brazilian star Neymar is the most marketable sportsperson in the world.


The Santos striker has been placed ahead of the likes of Lionel Messi, Usain Bolt and Lewis Hamilton at the top of SportsPro magazine’s top 50 most marketable athletes.

Sportspro take the following into account when compiling the list: Value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

1 Neymar – football, Brazil
2 Lionel Messi, football, Argentina
3 Rory McIlroy, golf, UK
4 Robert Griffin III, American football, USA
5 Usain Bolt, athletics, Jamaica
6 Novak Djokovic, tennis, Serbia
7 Lewis Hamilton, Formula One, UK
8 Cristiano Ronaldo, football, Portugal
9 Sloane Stephens, tennis, USA
10 Blake Griffin, basketball, USA
11 Tiger Woods, golf, USA
12 Sebastian Vettel, Formula One, Germany
13 Virat Kohli, cricket, India
14 LeBron James, basketball, USA
15 Victoria Azarenka, tennis, Belarus
16 Maria Sharapova, tennis, Russia
17 Alan Oliveira, Paralympic sprinter, Brazil
18 Andy Murray, tennis, UK
19 Alex Ovechkin, ice hockey, Russia
20 Missy Franklin, swimming, USA
21 Vincent Kompany, football, Belgium
22 Carmelo Anthony, basketball, USA
23 Caroline Wozniacki, tennis, Denmark
24 Sergio Perez, Formula One, Mexico
25 Rafael Nadal, tennis, Spain
26 Lindsey Vonn, skiing, USA
27 Alex Morgan, football, USA
28 Mike Trout, baseball, USA
29 Jack Wilshere, football, UK
30 Yani Tseng, golf, Taiwan