Guinness MD: “Why we signed Olamide, Phyno and Eva”


Usually, there is no need for explanations when a big international brand, signs a celebrity as their ambassador.

However, when Guinness Nigeria Plc. unveiled three of the leading pack of music stars — Olamide, Phyno and Eva, as ambassadors of the multinational company in Nigeria for the new Made of Black campaign; tongues began to wag.

But as far as Seni Adetu, Managing Director of Guinness Nigeria Plc is concerned, the decision to engage the three music acts in huge but undisclosed deals, was not taken lightly but because they fit in well into the theme of the huge campaign.

Adetu stated that apart from being unique individuals, the three are made of more attitude, swag and definitely Made of Black.

Describing Phyno as daring and courageous in forging ahead on the path he believes in, Adetu said one can easily see and feel Olamide’s raw energy at making an impact in his area of passion while Eva’s resilience, finesse and freshness make her a good addition, showing they are all #Made of black.

‘It is the dawn of a new era; the rise of a new age of Nigerians; individuals who are not afraid to express themselves with an increasing confidence to carve their own path. Guinness is proud to  drive by providing a platform that celebrates these aspiring and vibrant generations in their quest to do things differently and live their lives responsibly to the fullest,’ Adetu said.

Dwelling on the essence of the campaign, the sports and entertainment-loving chief executive, said it is all about a positioning of black not just as a color but really as an identity of uniqueness for which Africans, especially Nigerians, are known.

‘This is the beginning of one of the most exciting brand campaigns Nigerians have witnessed in a long while. We have unveiled another milestone in the journey of Guinness as foremost stout brand in Nigeria and the most distinctive beer in the world,’ he concluded….